Are you seeking new customers for your products or services?
If you said, yes, you might be wondering where to invest your marketing efforts to make that happen.
Whether you are a sole proprietor, a small business owner, or a manager in a mid-range company with marketing responsibilities – getting the word out about your products and services may start and end with you.
Why doing it yourself may be costlier in the long run
Can you take the knowledge you possess about your business and turn it into engaging, persuasive content that tells your story? Will the time and energy you spend on writing and designing, translateinto great looking, compelling marketing collateral? I’ve worked with a number of clients who’ve struggled for hours, sometimes days, to write and design a specific marketing piece, in-house. In the end, they’ve thrown up their hands in frustration because it doesn’t read or look like the piece they had envisioned.
What started out as a money-saving effort can end up costing more in the long run in lost revenue, because it takes you away from what they do best.
Running a business is stressful enough, without the added pressure of grabbing attention in today’s noise-filled world. You may offer a product or service capable of changing the world, but if you can’t reach out and tell people about it, you’ll have a lonely time.
Together we can craft your story in a way that motivates people to act
You and your sales team can make efficient use of both print materials and digital media. Even in today’s fast-paced environment, where the internet rules, handing someone your business card along with an eye-catching product sell sheet can still help move a sale.
Words possess the power to ignite connections
Even in a time of data-driven infographics and embedded videos, words still have the power to persuade, inspire and sell. My designer and I work seamlessly to create collateral materials that maintain brand messaging, tailored to your needs: